Backyard

Identity

A flexible visual system based on the architectural floor plan of an interior patio has been developed, which varies in perimeter and form with respect to the communication support. A second layer of graphic elements of architectural language on a floor plan, allows to create micronarratives with characters and objects.

The editorial line refers to the learning notebooks, since they contain practical exercises and illustrations that reference autocad drawings. Promotional elements have also been developed for social networks based on collage and an informative website with a catalog on Wordpress also an external store in TicTail.

Promotional

Website

Backyard is a critical thinking project. Developing tools of self–analysis and critical thinking towards self–knowledge, freedom and change of what does not feel good. The inner courtyard functions as a metaphor for the unconscious container of irrational fears, desires and behaviors.

Identity

A flexible visual system based on the architectural floor plan of an interior patio has been developed, which varies in perimeter and form with respect to the communication support. A second layer of graphic elements of architectural language on a floor plan, allows to create micronarratives with characters and objects.

The editorial line refers to the learning notebooks, since they contain practical exercises and illustrations that reference autocad drawings. Promotional elements have also been developed for social networks based on collage and an informative website with a catalog on Wordpress also an external store in TicTail.

Promotional

Website